IN THIS BLOG
IN THIS BLOG
- Gain Knowledge from the Competition
- Use Low-difficulty Topics
- Bring Old Content Up-to-date
- Fill Subtopic Gaps in Your Content
- Produce Content Hubs
- Increase Your Backlinks
- Improve Internal Links
- Repair Broken Links
- Increase Your Clicks
- Optimize for Featured Snippets
- Bold Solutionz for getting more search traffic to your website
There are three ways to get more website traffic from organic search. These are ranking higher for your existing keywords, ranking for more keywords, and getting more clicks. It increases online visibility and drives organic traffic to your websites. By using effective SEO techniques, you can improve the website’s content, structure, and performance.
Use the following SEO techniques to achieve any one or all three. SEO engine optimization makes it easier for search engines to find and rank your website. This blog post will give you ten techniques to target more customers and readers.
1. Gain Knowledge from the Competition
Your competitors make it harder for you to gain organic traffic, especially if they rank higher. However, you can observe what they do, helping you gain some new ideas about the latest trends in your industry and get great topic ideas.
Use one of several SEO tools to find your competitor pages with the most traffic. If you find high-traffic pages with topics or keywords you still need to cover, then it’s time to create the appropriate content. Identify the keywords they are using and what they rank for, study their content structure, and understand their link-building strategies. That knowledge can help you learn more about the competitors and help you define your SEO approach, and gain a competitive edge at the same time.
Analyze the result page of the SEO tools carefully, and look for specific patterns. For example, the content length, the type of the page, and the visual assets amount of the page. The answers are content strategy and replicate what’s already working in a better or maybe the best way. The SEO tactics can also help you find other competitors for your chosen URL.
Conduct a competitor keyword gap analysis, which identifies keywords you do not rank for, but your competitor does. Every gap in this report represents a chance to get more traffic to your website. When you find more holes and details of the competitors, you can learn and practice from them. It increases the traffic of your websites at the same time.
2. Use Low-difficulty Topics
With low-difficulty topics, generating traffic to your website and improving your ranking is more manageable, especially with a new site. The advantages of using low-difficulty cases are decreased competition, making it easier to establish an online presence and attract more visitors simultaneously. However, you also want to simultaneously ensure your content is audience-relevant and relevant to the target audience.
To figure out these low-difficulty topics, you can leverage different keyword research tools that provide insights about the low-difficulty issues and wording. Several keyword research tools allow you to find keyword ideas with a low KD (keyword difficulty) score. It indicates and shows the level of collaboration and tests the words and phrases. For example, zero is the easiest, and 100 is the most difficult keyword to rank for.
Using these keyword research tools, you can find out some key words ideas with low Keyword Difficulty scores. It can indicate less competition and more significant opportunities for ranking well and high in the search engine.
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3. Bring Old Content Up-to-date
In this fast-paced digital world, some topics are time-sensitive and need regular updating if you want them to continue to rank and get clicks. These topics need regular attention and update to rank highly in search engines and search engine results pages (SERPs). So it can attract more traffic from the target audience. Failing to refresh and renew the content online will decrease the organic traffic of the websites, ultimately affecting the overall visibility and success of the website.
To ensure the content update, monitoring the website’s performance closely is essential. You must freshen and update your content when your organic traffic starts dipping using different tools, such as Google Analytics. It allows you to conduct a traffic comparison of the web pages. After analyzing the data, you can identify notable fluctuations or downward trends in the organic traffic. To find out if any immediate action is needed.
When you notice a decline in organic traffic, it is a clear sign that your content needs an update. This includes revising outdated information, incorporating fresh insights, or incorporating recent developments to match the current industry trends. You can share up-to-date information with your target audience by investing time and effort to refresh the content.
Updating the old content increased the user experience at the same time. When visitors find valuable, reliable, and timely information on the website, they are more willing to share the content with others and revisit the web pages.
4. Fill Subtopic Gaps in Your Content
Conducting a comprehensive content gap analysis can help you discover gaps in your existing content that you can improve by identifying areas where the current range may need to be revised. For example, you want to add subtopics and keywords to your content to help it rank for more related to your #1 keywords. The more keywords you can rank for, the better. It helps you to enhance your content strategy and maximize its impact.
One way to address content gaps is by adding subtopics and relevant keywords to your content. This approach can let your content rank for a border range of keywords to increase its visibility and potential area.
Remember, most of these keywords play on your main keyword that users might type in for their search. Use a tool to find content gaps that you can fill in by helping you rank for long-tail keywords. Expanding the scope of the content and adding subtopics can capture the attention of a larger audience.
To streamline the process of identifying the subtopic gaps and choosing which subtopics and keywords to use, using a reliable tool can help you identify the areas of improvement with the existing content. The devices can provide valuable insights into the search landscape, highlighting where your content may be lacking. By leveraging the tools, you can identify the long-tail keywords and uncover the opportunities to find content that matches the target audience’s needs and preferences.
5. Produce Content Hubs
Content hubs are interlinked collections of content about a similar topic.
They consist of three parts:
- Hub page/pillar content: This is a high-level guide about a broad topic.
- Subpages/cluster content: These are in-depth guides about parts of the main topic.
- Hyperlinks: These connect the hub page and subpages. The hub page links to all the subpages, and each subpage links back to the hub.
Building a content hub is an effective strategy for curating content on a specific topic that is interlinked and organized related content centred around a particular topic. Therefore, you use a pillar page for the main issue and link it to and from the relevant subpages. This feature not only enhances the user experience by providing a seamless navigation experience but also contributes to the SEO efforts of the websites. These are the SEO benefits of content hubs:
- More topical authority
Connecting your hub page and subpages using relevant internal links builds semantic relationships between content. That helps boost what we like to call “topical authority,” meaning Google sees your site as authoritative regarding a particular topic.
- More link authority
Strategically linked pages in a hub benefit from each other’s backlinks because of how PageRank works. Backlinks increase the “link authority” of a page, which is then partly passed on to other pages in the hub through internal links.
Google axed public PageRank scores in 2016, so there’s no longer any way to check it for a page. However, there are SEO metrics that work on similar principles.
- More engagement
Hubs increase the likeliness of visitors consuming multiple pages of content because many relevant pages are linked. This is good for user experience but may also send positive engagement signals to Google. Some SEOs believe this may help rankings.
- More perceived value
A bunch of neatly-organized resources about a topic is often wrapped in a custom design, increasing the perceived value for visitors. It leads to more backlinks as people usually prefer to link to the best, most helpful resource on a topic.
One significant advantage of implementing a content hub is the generation of link equity among the pages within the corners.
Using a content hub helps create link equity to all the pages from those pages that get more backlinks, allowing them to get stronger and rank better. Creating a new “hub” page is easy if you already have the relevant content to reorganize.
6. Increase Your Backlinks
Backlinks remain one of Google’s top-ranking factors. However, acquiring high-quality backlinks is complex and needs a strategic approach. Therefore, before starting on a quest to secure more backlinks. Getting more backlinks will help your ranking because sometimes you may already rank highly based on your keywords. Then, if you need more backlinks, apply backlink-building tactics like creating better content to earn links, fixing broken links, etc. The current ranking is already favourable for the keywords that you are targeting. There are a few ways to increase your backlinks:
- Become a source for reporters and bloggers
- Publish “Skyscraper” content
- Build links from outdated resources
- Use content formats proven to generate links
- Publish ultimate guides
- Use branded strategies and techniques
- Authority resource pages
7. Improve Internal Links
Linking between pages on your website has the same value as backlinks because you can point users to pages needing a boost. Moreover, you have complete control over internal links.
SEO tools like Arhefs Site Explorer can help you find the most relevant internal link opportunities based on keywords and context.
There are five ways you can follow to discover great opportunities for internal linking:
- Identify pages with firm external backlink profiles to link from
This tactic will help you discover the most potent pages with the most external backlinks you have on your domain.
- Identify pages with firm external backlink profiles that you can redirect.
If you have past event pages that are no longer relevant but still have many backlinks, you can redirect them to other relevant and up-to-date pages on your domain. It is essential to only turn pages to the ones that fit the user’s intent and keep the user experience in mind.
- Identify relevant pages to link from
You are searching for the best internal pages you can link from on your domain based on their relevance to the pages you’d like to build internal links.
- Check for keyword cannibalization
- Fix broken (404) and redirecting (301, 302) internal links
8. Repair Broken Links
When you move or delete pages, you create broken backlinks that don’t point anywhere. That means when users on another website try to read your content, they get a “404 not found message.”
It’s a good practice to check for broken backlinks and repair them regularly. Then, you can either remove them or reclaim and redirect them. There are a few tips for improving broken links:
- Focus on links to high-authority pages. If you have many broken links, fix those pointing to valuable high-authority pages. In addition, if a page on your site with lots of links pointing to it is down, prioritize restoring it.
- Prioritize links to new pages. Links to more recent and regularly updated pages are more valuable and typically have higher traffic rates. Put pages with high freshness signals at the top of your list.
- Redirect to relevant pages. If you’re removing a page, be sure that you redirect its traffic to the most pertinent URL, not just the homepage or an off-topic category page. Look for pages with keywords and a user experience similar to the old URL. If you can’t redirect to a relevant page, consider choosing not to turn. A 404 page isn’t necessarily wrong – sometimes, it’s necessary and plays a vital role on a website, informing users that a URL no longer exists.
9. Increase Your Clicks
Once you rank higher on search engines, you also want to see more people clicking on your result. Your title tag, description, and schema markup that Google often shows can entice audiences, so make them compelling without resorting to clickbait.
Therefore, optimize your pages by creating title tags and meta descriptions to match user search intent. You must include your primary keyword.
Also, make your page eligible for rich snippets with a schema markup that includes FAQs or reviews. These are the tips:
- Write compelling meta descriptions.
- Implement structured data
- Create posts with images.
- Use descriptive URLs
- Simplify your title format.
- Localize your content
- Optimize site speed
10. Optimize for Featured Snippets
Google pulls featured snippets from its top-ranking pages that provide the best information on the topic defined by the keyword. These provide answers that show in some search results. You can search for snippet opportunities on an SEO tool by looking for featured snippets where your pages don’t rank. Then, add the information Google wants to see to improve your chance for a better ranking.
There are lots of benefits to optimizing featured snippets:
- Highest Click-Through Rate
Featured snippets steal the show on Google’s search results pages. They occupy prime real estate and usually get clicked on the way more than even the first organic result. Featured snippets get clicked on more. If you can get your website featured in a featured snippet, you will surely see a boost in your click-through rate.
- Highest Visibility
Since featured snippets occupy a prominent position on Google’s search results pages, they also enjoy some of the highest visibility. People are more likely to see the website in a featured snippet than they are to see it if it’s ranked number one organically—and that means there are higher chance of people visiting your website and learning about your product or service.
There are ten tips for you to optimize featured snippets:
- Pay attention to On-Page SEO
- Conduct keyword research
- Find competitors’ snippets
- Identify which phrases you already rank highly for
- Address similar questions in your content
- Use various phrasings for the same question
- Add “How-To” sections to your website
- Browse Google’s own “People Also Ask” sections
- Organize queries based on content structure
- Use high-quality images & videos
Bold Solutionz for getting more search traffic to your website
Several SEO techniques can help you get more search traffic to your website. Here we have highlighted just a few that can help you rank higher and increase clicks. Please speak to our experts at Bold Solutionz to determine how to increase your website’s search traffic.
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