Your overall business marketing plan must encompass several strategies to boost its visibility to the right audience and help increase your sales. In addition, businesses today have several promotion opportunities through traditional and digital marketing. Still, business owners often struggle with juggling their time between business activities and creating the correct marketing strategy.
Let’s dig a little deeper into marketing strategies by exploring what they are, why your business needs them, and the top 10 for every business:
What is a Marketing Strategy?
Marketing serves a broader purpose than just advertising and promoting your business.
Therefore, your marketing strategy must follow your marketing goal and help you track and measure your activities. In your marketing strategy, you must define your target audience, value proposition, brand messaging, product mix, content marketing, and promotional events.
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Why do Businesses Need a Marketing Strategy
Creating a marketing strategy is essential to setting the direction for your marketing-related activities and your entire business. When followed correctly, your marketing strategy helps you synchronize your customer base, offer them the right products, and determine how to communicate product information best.
10 Best Marketing Strategies to Use
Here are the best marketing strategies to communicate your company’s core value proposition and gain a competitive advantage over other businesses in your industry:
Diversify as Much as Possible
When you have a small marketing budget, your businesses cannot pursue all distribution channels simultaneously. Therefore, carefully select the channels that can bring you the strongest ROI (return on investment).
However, before diversifying your strategy, research your audience to identify where they spend more time to make it worth your investment.
Paid Social Pays Off
Besides using social media posts to create organic traffic to your website, socials are an excellent platform for paid advertising. More than 86% of social marketers use paid Facebook ads because they pay off. In addition, paid ads get more visibility thanks to the tweaked algorithms on these platforms, which help grow your social media strategy.
Nowadays, most social media platforms, including Instagram, Twitter, TikTok, and Pinterest, have added paid advertising options.
Put Your Existing Content to Good Use
Your business needs plenty of content to build a robust traffic base. However, instead of constantly creating new content, don’t ignore the value of your older content.
Some ideas for your older content include:
Update your old content by adding new perspectives, data, and visuals, and then republish it to increase its reach.
Use the insights from popular old content in your newer content.
Turn your older content into a video, slide show, infographic, eBook, etc. By repurposing, you give it a new slant that attracts audiences.
Leverage Influencers, Affiliates, and Brand Advocates
Brand advocates or influencers are the quickest way to build an audience for your business because people want recommendations from their peers. However, micro-influencers with smaller audiences are just as effective for driving conversions, but make sure they are suitable for your niche.
Your audience and customers can make excellent brand advocates with the right campaigns. As they share your content, they spread the message about your business. You can also offer referral rewards and create a hashtag for your brand that they can use.
Affiliate marketing creates great potential when working with the correct person who earns a commission on sales.
Ensure an Optimized User Experience
No matter how great the messages you send to your target audience, they expect a streamlined experience when they come to your website. Therefore, you need to ensure that you provide them with what marketers call an optimized UX (user experience). Drive conversions by ensuring you have a fast website that loads correctly, easy website navigation, a mobile-optimized website (since most people use them to research and purchase), and clear call-to-action buttons.
Once you have an optimized website, keep testing it to ensure it stays that way to help drive your marketing goals.
Connect Your Marketing Strategies
You need a consistent marketing strategy that provides a followed customer experience online. Therefore, every marketing strategy must similarly nurture your consumer journey. The most important thing is to establish what you want to achieve with your marketing and to pass on this message across all channels. Some examples include engaging your audience or getting them to subscribe to receive emails.
Authenticity and Compelling Narrative
Avoid providing too promotional content because audiences don’t respond as well to it. Instead, concentrate on creating strategies that help build authentic relationships with them. Humans love well-crafted narratives that have elements of surprise and emotion.
Whether creating an “About” page or posting on Facebook, remember that you want your audience to relate to your brand and respond positively.
Never Underestimate the Importance of SEO
SEO remains one of the most powerful areas of your marketing strategy but requires hard work to leverage it correctly. However, once mastered, SEO will soon prove very beneficial. Using the correct keywords in the proper places is just one side of SEO because it allows search engines to find your website and content. Furthermore, make the content unique and insightful. You also need to ensure that your website is technically up to scratch.
You Need a Great Lead Magnet
Your marketing aim is to get your audience to drop them down the sales funnel. The unsurpassed way to do that is with a lead magnet. The type of lead magnet you build will depend on the pain points of your consumers and the solution you want to present.
Therefore, you first need to identify the pain points and find how to address them – something which is not too difficult to do because you have based your business on these. Some ideas for creating lead magnets include videos, checklists, eBooks, etc.
Have Ongoing Performance Analysis
Finally, you need to constantly measure your marketing performance since the analytics can help you understand your audience’s wants and how to optimize your future strategies. You should check your metrics throughout a campaign, never at the end, because these insights allow you to adjust your marketing efforts.
Bold Solutionz Marketing Services
Your marketing requires constant adjustment according to its priorities and customer needs. Using tools and technology can help your business stand out, but it is confusing and time-consuming. Or else, you can take advantage of our services at Bold Solutionz to build the perfect marketing strategy for your business at every stage of its marketing plan.
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