There is no reason why you cannot do SEO on your own as long as you understand its fundamentals. SEO is vital in small businesses because it helps drive organic traffic to your website, especially if you have a limited marketing budget. So, here are some thoughts on how to do SEO successfully on your own.
What is DIY SEO?
Search engine optimization (SEO) is a marketing tool that entails several tactics, ensuring your website makes its way to the top of search engine searches. Some of these actions are simple, while others require some technical skills.
Therefore, DIY SEO is when you attempt to ensure that you carry out all the actions required to optimize your website. The most important things you need to guarantee your SEO strategy brings results are the following:
- SEO research
- Keyword research
- On-site optimization
- Create optimized site content
- Off-site optimization
- Ongoing analysis of important metrics
Each of these factors needs some exploration to assist you in getting a better idea of what DIY SEO entails:
SEO Research
Before creating an SEO marketing strategy, you must begin with research. Besides the importance of keyword research, you also need to determine the existing visibility of your website for mobile and desktop devices. In addition, it would help if you also compared your closest competitor websites to determine potential weaknesses in their strategy and find inspiration for your SEO strategy. Finally, remember that you must know everything about your latest industry trends.
Keyword Research
Keyword research remains one of the essential elements of successful SEO. Through your research, you need to determine the search terms people use when searching for specific products or services. You should also find related keywords to include in blogs that will help you increase your rankings.
On-site Optimization
On-site or on-page SEO refers to the elements needed to optimize your SEO on your website. The steps required to ensure on-site optimization include page loading times, your site content, headings, title tags, and meta descriptions.
Create Optimized Site Content
There is more to your website content than the copy on each page. You also need to provide optimized blog content that you add to regularly. Remember, this requires commitment because your business relies on delivering this regular content.
Off-site Optimization
The things that bring users from off your website are called off-site SEO. These are the things that depend on creating relevance for search engines.
That means that links must direct your traffic to the appropriate website, and you definitely need backlinks for off-site optimization.
Ongoing Analytics
Once you have created all of the above, your work is not over and never will be. The reason for this is that you have to monitor and scrutinize the performance of your SEO and adjust it accordingly.
Let us Help you Revise your SEO Strategies to optimize your website
Reach out to Bold Solutionz to revise your SEO strategies to make sure your website is monitored and scrutinized as per the needs of your business. Get in touch with our team of experts now!
Is it Difficult to do SEO by Yourself?
Let’s now go back to the question: Can I do SEO on my own?
Yes, but only if you have the knowledge and time to maintain the six fundamentals of effective SEO. That includes regularly updating your SEO strategy, providing new and updated content, and analyzing it all to ensure your metrics remain good.
Unfortunately, most website owners find it difficult to maintain all this realistically as they get caught up with taking care of the critical tasks of running a business, growing it, and managing employees.
What are the Best Tools for DIY SEO?
If you decide to do your SEO yourself, there are some excellent tools to help you get these six fundamentals right. First, you’ll need the help of extensive research to create keyword lists. You will also need to perform SEO research on your competitors’ websites.
Several free keyword research tools are available online, but these have some limits. If you want the best results, like those a professional SEO expert can provide, you will need the premium versions of tools like Moz or SEMRush.
You will also need to check how your site appears in search results with the right tool. An excellent digital marketing tool is WebFX.
To publish optimized content that includes primary keywords, secondary keywords, and images, you may need to check out solutions like those available on PageImprove. Remember that your titles and meta descriptions must include primary keywords. The right tools can help you improve your page elements concerning meta tags, etc., and ensure you have no duplication that harms your search rankings.
Ensuring that you meet Google’s and other search engine criteria means providing value to the end user. Google measures this with its EAT principle, which stands for expertise, authority, and trustworthiness. The best way to establish EAT is with backlinks from high-traffic and high-authority domains. Several tools help you find details, but Backlink Analytics is one of the best. You can also use backlink tools to help you find any gaps you may have missed.
For studying your website analytics, Google Analytics remains one of the most reliable tools. Moreover, you need to ensure that your website has no technical issues that will impede its performance. These include site security, page speed, and crawl errors.
Finally, it would help to constantly stay informed to ensure your website is evolving with search engine needs and changing algorithms. Since they don’t often announce these changes, you can stay abreast by following industry bloggers.
Therefore, performing your own SEO requires quite an extensive understanding of its underlying principles and their enforcement.
Don’t Know How to Start Your DIY SEO Journey?
If you don’t have SEO expertise but keep wondering if you can do SEO on your own, things can get pretty tough, especially when trying to fix the technical side of things. In addition, most SEO tactics, including the simpler ones like keyword research, often take a lot of time.
So if you don’t know where to start with your DIY SEO journey, let our team at Bold Solutionz help you set it up and maintain it, saving you time and lost traffic. Since time is money, we can get you better and faster results, ensuring the correct SEO every time.
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