Commonly popular on Instagram and Twitter, hashtags (#) can be crucial on all your social media accounts. Their role is to help you group content and conversations about a certain topic, making it easier for people to find content relevant to their interests and interact with others on social media.
Therefore, if you want a chance to create a voice about specific topics that interest your users, you need to use hashtags to get noticed.
Benefits of Hashtags
Hashtags can help your business connect with like-minded people and have many benefits, especially in increasing your visibility.
Besides helping you promote your business offerings, you can use hashtags to make people aware of a cause, kickstart a conversation, raise brand awareness, improve your SEO, and help you use the latest news or trends to your advantage.
Some ways to use hashtags in your social media:
Increase Follower Engagement
Including hashtags in your posts means participating in a conversation on that social media platform and making your posts visible. In addition, hashtags encourage more engagement, meaning more likes, comments, and shares. Ultimately, the attention leads to new followers.
Build Brand Awareness
A branded hashtag helps to promote your business while driving conversations. All you need to create a branded hashtag is to use your company name or tagline into it.
Show Support for Important Cause
Mobilizing followers by showing support for social issues is far easier with a hashtag. Create one that connects to a topic you or your audiences support to encourage them to follow the cause.
Add Context to Short Social Media Posts
Twitter, where hashtags first originated, only allows 280 characters. However, even though Instagram, Facebook, Pinterest, LinkedIn, etc., allow more extended captions, less is often more effective.
Hashtags allow you to write shorter, more contextualized messages with fewer characters and less repetitiveness.
Making It Easy for Audiences to Find You
When using LinkedIn and Instagram, users can follow hashtags and other users. Therefore, you can include a few popular hashtags, making it easier for new users to find your brand since they see it when they follow their favorite hashtags.
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How do Hashtags Work for Different Social Media Platforms
Here is how to get fresh leads for your business by using hashtags on several major social media platforms:
Use general and non-specific words in hashtags to increase your follower count on Twitter. These hashtags encourage Twitter users to participate in conversations about a topic and to engage with others, even if they aren’t following them.
Avoid using very wordy and long hashtags in Tweets. Instead, include to-the-point content with your hashtags to ensure your followers remain engaged, your message remains intact, and you don’t appear desperate. The ideal number of hashtags to use on Twitter is up to 2 for better engagement.
Like Twitter, hashtags play an important role on Instagram when you want to engage with more audiences than just your followers. The reason: Instagram hashtags provide an organic for audiences to discover branded content as they explore topics and forums within their interests.
Unlike Twitter, on Instagram, you can use more specific hashtags and connect them with those of others to help you stand out and get better engagement. Since you can share up to 30 hashtags on Instagram, use them for maximum attention.
Facebook first introduced hashtags almost a decade ago. Here hashtags have a different function and need special care if you want to see results. There is a shortage of guidelines from Facebook, but it has a low count of up to 80 characters for post captions, leaving less room for hashtags.
Interestingly, many brands don’t use them, but some successfully incorporate them into their strategy. Make sure only to use the most relevant hashtags on Facebook with up to 2.
Some of the reasons why you should use hashtags on FaceBook include:
- Hashtags can give your brand a better idea of what audiences are interested in – also known as social listening.
- Tag a hashtag in your posts or campaigns to make your posts more searchable.
- Facebook audiences are less interactive with hashtags than Instagram followers, but posts with them get 12.6% more engagement than those that omit them.
LinkedIn recently added hashtags and has created a search method for them. Therefore, adding hashtags to your post can help them find your content better. Adding 2-3 hashtags per post is the ideal number.
TikTok
Finding hashtags on TikTok is easy on their Discover page and video descriptions. The search bar will also reveal them. You should use anything between 3 and 5 hashtags that combine those from your niche and trending ones.
Use between 2 and 5 hashtags for an extra boost to your content. Because Pinterest is a keyword engine, you can find several hashtag suggestions, but use the ones with relevant keywords.
Do you Need Hashtag Analytics for Your Business?
Yes, tracking your hashtag analytics provides a better understanding of which are popular. In addition, analytics also give you insight into the hashtags driving the most people to your content and creating better engagement. Therefore, you need campaign tracking of your hashtags.
It is always the best strategy to find the best possible hashtags for your content first by doing some research for the most popular on each platform. RiteTag and Sprout Listening are excellent tools to help you find the most popular hashtags on Twitter and Instagram and determine how often people engage with your topics.
The hashtags you need to track include your branded ones, those related to your content and upcoming events, and trending hashtags. The best hashtag analytics tools include Later, Hasgtagify, and Keyhole.
You should also perform some A/B testing on hashtags to see how they perform for you.
Do Hashtags Help Increase the Organic Reach of Your Business
Hashtags make your posts more discoverable to those using them. Therefore, using popular ones relevant to your business or industry increases your organic reach.
Create your Business Hashtag with Bold Solutionz
Hashtags are a whole new game for some. But, if you find yourself at a loss on how to incorporate them into your social media posts, find the right ones and analyze their metrics, then we at Bold Solutionz can help you.
Now is the time to adopt hashtags to help increase your social media presence, organic reach, and engagement, helping to grow your business.
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