Your content marketing strategy needs to change as consumer spending changes to the tune of inflation and recessionary trends. With it, 2023 has disrupted content creation AI tools like ChatGPT and others. These tools threaten an oversaturation of content, meaning that you will have to produce high-quality content marketing that can stand out.
Read on to find the 6 hot content marketing trends you should implement for your business in 2023.
1. Know Your Audience
AI technology may make it easier to produce content but does not have the capabilities to capture what your audience wants. Therefore, your business’s content marketing needs to address the importance of audience research and provide them with improved and valuable content.
More importantly, we recently saw in Google’s core updates that the search engine looks for content that lives up to its promise and provides excellent user experience by making sense while answering their questions.
Creating content your audiences will want to read means that you need to understand their search intent. You can start by searching your target keyword on Google and researching the top-ranking pages. During your intent analysis, you must determine the following:
- Intended audience
- Type of articles and content structures
- Topics and questions answered by the content
- Length of the content
- Types of elements (e.g., visuals) enhancing the content
- Structure and types of headlines
However, you have now only completed the first part of your research. It would help if you also learned more about your audience by understanding its pain points and how to provide them with value by surpassing other content. Therefore, keep up the conversations with them and listen to what they say on social media and elsewhere.
Target your audiences, including organic traffic, by using relevant content that reflects their interests and answering their questions.
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2. Provide Quality Content
According to Semrush’s 2023 State of Content Marketing report, 44% of audiences want improved quality content. Therefore, every business needs to give quality and value to its audience when creating content. When your content remains authentic, it addresses your audience’s needs while aligning with your brand. Make it a priority to include the following in your content:- Original and unique insights
- Tell captivating human stories
- Share your expertise and real-life experience
- Give practical advice that’s easy to follow
- Keep your voice consistent across all content
- Concentrate on user experience by providing structure, readability, and visuals
3. Provide Content that AI Can’t
You can use AI (such as ChatGPT) to generate content if you prefer, but don’t expect something mass-produced to have the originality or accuracy required by your industry. Therefore, check it, expand it, and edit it to include your insights and findings, shaping and perfecting it for your audience.
4. Click-Through Rate Will Surpass Ranking
Many people don’t click through to actual pages thanks to featured snippets, knowledge panels, and related questions in search engines. However, the aim of your content should be click-through rates.
The more valuable the content you provide, the more your audience will become high-converting traffic. You can create unique content by connecting with your audiences and building relationships to ensure you reach more of them through their areas of interest.
Even if you can’t provide all the content, you can ask other industry leaders to feature on your website or encourage guest posts.
Furthermore, use a digital PR strategy to increase organic searches and build brand awareness. These tactics can include content promotion on sites and platforms where your audience is present, mentions and quotes on other well-performing websites, and SEO-optimized videos.
5. Driving Organic and Referral Traffic
Marketing budgets continue to fall, but good SEO planning can allow you to increase organic traffic to your website with your content marketing. You should also drive referral traffic. Therefore, concentrate on reaching the audiences you wouldn’t normally connect with.
You can do this by consistently publishing compelling stories, answering their questions, and aligning your content throughout the buyer’s journey. Also, ensure that you measure your content marketing ROI and performance correctly for valuable insights on improving your content.
6. Use All Resources
Larger companies like Semrush and Sales Force have made acquisitions to help them grow their audiences faster. Your business might not allow you to add this measure to your strategy, but you can find ways to use your resources cleverly. For example, think about how you can cooperate with an influencer that aligns with your business goals or publish on a third-party platform where the right people can see it.
Bold Solutionz Can Help Your Content Marketing Strategy
Content marketing in 2023 requires an audience-first approach, excellent content, and a slight change in measuring its success. Our industry experts can help elevate your content marketing strategy based on the latest trends helping it to make a meaningful impact on your business.
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