Email marketing remains one of the simplest and most used ways to market your business digitally, thanks to its effectiveness.
Making Email Marketing Work for Your Business
When you use email to target your audience, it can help boost conversions by providing valuable information and calls to action. Besides helping to market your products, create leads, and convert prospects, its effectiveness in creating repeat customers is undeniable.
How Does Email Marketing Help?
Making email marketing a top priority has several benefits for your business because it nurtures leads, converts them into buying customers, and increases customer loyalty.
Several statistics indicate that email marketing helps your business at all levels of the sales funnel for all industries and all types of commerce, including eCommerce, real estate, B2B, and B2C.
Unlike other communication channels, email marketing offers a high engagement rate since 99% of people check their emails daily.
Furthermore, unlike social media channels, you own your email marketing lists, ensuring you can never lose them or have them suspended. These leads are yours to communicate with at will.
Finally, statistics show that your return on investment (ROI) improves radically with email, thanks to higher conversion and spending. Sending offers via email increases spending by 138% compared to those from other channels while also increasing brand awareness.
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How to Create an Email List of Your Potential Clients
Without an email marketing strategy and email list, you cannot ensure successful email marketing.
In your strategy, remember to include a plan for creating emails everyone wants to read, defining your buyer persona, choosing your campaign type, and making a schedule. Once you start to send out your emails, you will also want to measure the results.
Building your email marketing list with prospects eager to hear your news requires creativity. You will need lead magnets and enticing opt-in forms to create your email list.
1. Attract Prospects with Lead Magnets
Attract prospects to your email list with a lead magnet in the form of a free offer that is valuable to your prospects in exchange for their email address.
People won’t readily share personal information unless you offer something helpful or relevant to improve their lives. Effective lead magnets depend on your industry and can include eBooks, infographics, whitepapers, templates, webinars, tools, checklists, reports, and studies.
You can even repurpose your content to create lead magnets if you don’t have other resources.
Whatever type of lead magnet you opt for, it must be a valuable asset that is relevant and actionable to your prospects. You must also make its format easy to download and consume. Finally, remember that instant gratification gets the best results, so make the offer available immediately.
When creating the content, make sure that it aligns with what you intend to offer in the future to avoid damaging the trust of your prospects. You want to guide your subscribers to purchase your service or products, so let your free offer from the lead magnet guide them toward this step.
Finally, make the offers relevant for each stage of the buyer’s journey with the correct opt-in. To do this, watch the content your prospects like to consume during every step in the buyer’s journey.
2. Make Your Opt-in Form Enticing
You get your leads from the information provided by your prospects on the opt-in form. Naturally, you want the form to entice them to share their contact information, so follow these tips to get it right:
Give it an Attention-Grabbing Header and a Great Design
Make sure your form stands out on the page with an attention-grabbing header that describes the benefits and business branding to create the right excitement for your prospects.
Write Relevant Copy for the Offer
Don’t give deceiving information. Instead, let people entering their information know what they can expect in return shortly and clearly, making it attractive and easy to read.
Simplicity Works Best
You don’t need a long questionnaire here; otherwise, you may scare your prospects off. Usually, just an email is enough, but you could also ask them for their first name.
Make a Compelling Subscribe Button
Use contrasting colors on your subscribe button from the rest of your page to ensure it stands out on the page.
Never Forget to Test
Before going live, test that the form works correctly and that your prospects will get what you intend to offer them. Make a professional and positive impression from the word go, helping to move your leads along their buying journey.
How to Create Email Marketing Campaigns
Once you have created your email marketing campaign and list of subscribers, you want to ensure they hear from you and your emails don’t end up in their spam folders.
Make sure to choose an email marketing provider to help create and support your email marketing efforts. These provide templates, analytics, automation, and reports, making monitoring your email campaigns easier.
Now you are ready to make your list of email recipients. These should include your customers and all your website or blog sign-ups.
Make each campaign identifiable by naming it, and create exciting subjects that will make recipients want to read your emails. Then, create your email, edit it carefully, and run a preview before scheduling it.
Finally, assess the results, ensuring that you can optimize your future email campaigns,
Importance of Email Regulations
It is critical to comply with your customer desire to know how and why you want their information, which is why there are email regulations.
- CAN-SPAM Compliance
CAN-SPAM is the acronym for Controlling the Assault of Non-Solicited Pornography and Marketing. In this law passed in 2003, all emails used for commercial purposes must ensure subscribers’ right to receive only requested emails.
You can ensure your emails have CAN-SPAM compliance by following the FTC’s site for legal information. Some things to remember are:
- Always including your business name and address
- Providing unsubscribe links
- Use only actual email addresses in the “From” and “Reply to”
- Indicate the content in the subject lines
2. GDPR Compliance
General Data Protection Regulation (GDPR) is new and applies to businesses operating in the EU. It may seem troublesome, but it helps build long-lasting and trusting customer relationships. The principle behind the regulation is the consumer’s right to choose if they want your emails.
Non-compliance leads to a hefty fine, so here are some things you must remember:
- Make it clear that you are requesting consent to store their personal information.
- Only collect the necessary data relevant to your business.
- You must store it securely and only use it for the agreed purposes.
- Only retain the data for correct business purposes.
- When requested, you must delete contact data.
- Contact must have a choice to unsubscribe or update their preferences, and you must act promptly to their requests.
Get Guided Along Your Email Marketing Strategies by Bold Solutionz
Now that you know more about the effectiveness of email marketing, there is no reason why you cannot take advantage of this marketing strategy for your business.
At Bold Solutionz, we can help make your marketing more effective than ever by helping you create email campaigns that make sure your subscribers relate to what you want to share. We will help your strategies by:
- Ensuring your copy is consistent with your voice
- Implementing the proper email segmentation
- Offering a personalized experience depending on the customer’s buying stage
- Timing emails at the best time for your consumers
- Optimized emails for mobile
- Finally, providing Images and call-to-action that are eye-catching and relevant.
There are various digital marketing strategies that can be employed to each your target audiencce, and email marketing is one of them. To understand the intricate details of other methods and strategies that can be introduced to help achieve your marketing objectives, reach out to Bold Solutionz now!
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