IN THIS BLOG
- Fix All SEO Issues
- Reduce Keyword Cannibalization
- Rewrite Pages Not Ranking Well
- Boost Pages with Internal Links
- Increase Your Backlinks
- Sourcing New Content Ideas
- Let Long-tail Keywords Help You Rank Higher
- Inbound marketing
- Organic social media
- Website analysis
- Email list building
- Video Marketing
- Voice search optimization
- QR Codes
- Media coverage and public relations
- Social share buttons
- Post reviews and testimonials
- Collaborate with another brand to tap into their audience
- Add an FAQ section
- Influencers
- Content Transformation
- Community building
- Academy and knowledge base posts
- Content repurposing
- Bold Solutionz for getting more search traffic to your website
IN THIS BLOG
- Fix All SEO Issues
- Reduce Keyword Cannibalization
- Rewrite Pages Not Ranking Well
- Boost Pages with Internal Links
- Increase Your Backlinks
- Sourcing New Content Ideas
- Let Long-tail Keywords Help You Rank Higher
- Inbound marketing
- Organic social media
- Website analysis
- Email list building
- Video Marketing
- Voice search optimization
- QR Codes
- Media coverage and public relations
- Social share buttons
- Post reviews and testimonials
- Collaborate with another brand to tap into their audience
- Add an FAQ section
- Influencers
- Content Transformation
- Community building
- Academy and knowledge base posts
- Content repurposing
- Bold Solutionz for getting more search traffic to your website
More organic traffic to your website means increased sales and revenues. By becoming more discoverable online, it becomes easier to grow your business. Here is how you can use your existing and new content to increase your organic traffic for free.
1. Fix All SEO Issues
Your organic traffic depends on your website’s SEO health so that all your SEO efforts don’t go to waste.
If you want your websites to be easy for search engines to crawl and index. Correct any SEO issues like broken pages and missing title tags. Additionally, make sure your website is fast, stable, and mobile-friendly.
You can find common site issues by doing an SEO audit on Google Search Console and other tools like Ahrefs Site Audit, which also provides information on fixing fundamental problems.
You can find common site issues by doing an SEO audit on Google Search Console and other tools like Ahrefs Site Audit, which also provides information on fixing fundamental problems.
2. Reduce Keyword Cannibalization
If you’re unfamiliar with the term, keyword cannibalization means when you have more than one page that targets the same search intent with the same keyword. Unfortunately, it leads to more than just user confusion; it also confuses search engines.
Fix the problem by consolidating pages with similar content and keeping only the new article.
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3. Rewrite Pages Not Ranking Well
When a page ranks below the top 10, traffic will remain low. However, you can look for ways to rewrite the pages to give them a new lease on life and boost organic traffic. You must make sure you’re already following the basic best practices for SEO and implement the following:
- Target new keywords with search intent
- Update the content and on-page SEO
- Link internally
- Fix content format
- Add optimized new images and videos
- Check content for typos and readability
- Update the post with a new date
Sometimes a page ranks in the top 10 but needs to be higher to make a difference in traffic. In this case, you want to avoid making significant changes but implement smaller ones to make a difference.
- Refresh old information
- Look for and add missing subtopics.
- Add visuals and make the topic more readable.
- Add internal links
- Add a FAQ section or free resources.
4. Boost Pages with Internal Links
Internal links help search engines to discover new content, helping with your ranking. However, it’s not only the quantity of connections; quality plays a vital role.
When you start a site from scratch, it’s easier to keep to a link hierarchy, but with an older site, you must perform a link audit occasionally. For example, fix broken links, remove unimportant pagers with many internal links, and generally adjust your linking structure.
5. Increase Your Backlinks
Backlinks play a vital role in helping to boost your page rankings. However, there are several ways to build links without using black-hat techniques, and they do bring the required results:
- Find out how your main competitors got backlinks and aim to get those websites to link to your pages.
- Make sure you create linkable assets.
- Promote your content in as many ways as possible.
- Ask to guest blog on another website and ask them to return the favour with a backlink.
6. Sourcing New Content Ideas
Besides sprucing up your old content, new content can attract more organic traffic. However, you first need to research new keyword ideas that can help bring valuable traffic to your website.
The keywords must have search intent you can match and have search traffic potential. Remember that they must also match your ranking capabilities.
You can also source content ideas from your competitors using the same or similar keywords.
7. Let Long-tail Keywords Help You Rank Higher
Users use long-tail keywords for more specific search queries. If you have underperforming long-tail keywords with potential, you can give them a dedicated page.
Remember that not only do long-tail keywords have less competition, but they also have better conversion rates and help to increase your page visibility. They are the ideal way to help new or low-authority web pages rank quickly.
Therefore, use your favourite tool to perform your long-tail keyword research. Additionally, check how your chosen ones will perform by looking at their search volume and conversion rates.
8. Inbound marketing
Inbound marketing is a strategy to attract the right audience to the company, and one of the effective ways is producing content through blogging. To create content that mtaches with the target audience, we must understand the buyer persona we are targeting. Here are five steps to follow:
- Define the buyer persona: Thoroughly understand the target market, and know everything from job to pain points.
- Conduct SEO research: Discover what the audience is searching for on search engines and what type of content ranks high in search engines to provide the best content.
- Write a draft: Draft the posts that answer the audience’s questions by writing from different exciting angles.
- Publish: Upload the post to the website using SEO tools to optimize the content and make it easier for the search engine.
- Promote: Promote the blog post on different social media platforms and email newsletters to generate traffic. The more traffic the post generates, the higher it will rank in the search engine.
9. Organic social media
Organic social media may not be a new marketing strategy, but it remains a crucial one. Except for posting regular social media posts, using Instagram stories, live video, or Facebook Messenger. The key to success in organic social media is to use new features early.
For example, Facebook releases an automated lead generation feature on Messenger, which allows businesses to create an automated chatbot experience within Messenger to link the content to the websites.
It is important to have a diverse social media strategy and use the right social media platforms, not just using Facebook, Instagram, and Twitter. Platforms like Youtube or Pinterest can generate more traffic to the site.
10. Website analysis
Analyze the website using an analytic platform that tracks and optimizes visitor behaviour. It can help you see where you’re losing and gaining visitors. When you are using this information, it is easier to create content that will drive the right traffic to the website.
11. Email list building
Email list building is a powerful tool to drive traffic to the website by leveraging current readers and customers. After posting a new blog or content offer, you can promote it to the followers and subscribers for a quick traffic boost. A loyal readership helps achieve traffic goals, conversions, and lead generation.
When you started on building an email list, consider using these strategies:
- Content offers: Publish content requiring visitors to share their email addresses to access it by including compelling CTAs for website content offers.
- Easy-access newsletter sign-up: Include sign-up forms on the website’s homepage and the About page to make it easier for visitors to subscribe to the newsletter. If visitors have a great experience on the site, they might be interested in signing up for the newsletter.
- Social media: promote the email newsletter on social media through posts, contests, or different giveaways to convert the current followers into subscribers.
12. Video Marketing
Today’s audience prefers video content over written words, making it more engaging and exciting. You can create videos for multiple social media platforms, such as Instagram or Facebook Stories, live videos, news feed videos, YouTube, and TikTok. You can attract a larger audience to view your posts and website by editing and creating compelling videos.
13. Voice search optimization
Video search is an increasingly important area in which to rank. Here are some tips to get started:
- Research long tail keywords: When individuals utilize voice search, they use complete sentences instead of short and brief phrases. Researching longer-tail keywords can enhance the website’s compatibility with voice search.
- Write answer-focused content: Ensure the content that creates directly addresses the questions your target audience may have.
- Optimize for snippets: Look for short, concise answers. Writing quick summaries in the posts makes it easier for search engines and smart speakers to find the solution they need.
14. QR Codes
Creating QR codes helps businesses and individuals achieve numerous outcomes. Here are some tips to get started:
- Assign a QR Code to every blog post and category:
It encourages other like-minded people to click the link and read the blog post. It can increase blog traffic by putting a URL QR Code to every blog post and category. You can also direct QR Codes to the blog categories to enable next-level sharing. It helps you to share all the blog posts in a particular category in one go and drives more traffic.
- Add QR Codes for blogs in your emails:
Including QR Codes in emails is a great way to include insightful information within a more concise space. Remember to download the QR code in PNG format and add a clear call-to-action with the QR Code. This way, QR Codes can benefit and appeal to all email campaigns.
- Use QR Codes to resolve customer queries:
You are sharing QR Codes for blog posts in the conversation in place of the post URLs. It will immediately attract customers’ attention and make the support process more engaging. QR Codes for blogs can help you create a seamless and interactive customer support experience.
- Share QR Codes on social media:
We are sharing QR Codes for the posts via social media platforms to get more attention from the users. As QR Codes are images, it is easy to share on all platforms, including Instagram, Facebook, Twitter, and Tik Tok.
- Get QR Codes printed on the marketing material:
Putting QR Codes on a receipt, flyer, brochure, or other marketing material can be a great way to drive more website traffic. Remember to set the QR Code size to be optimal so people can scan it. The print format for the QR Code should be suitable (SVG or EPS). It should have a clear CTA mentioned.
15. Media coverage and public relations
Earned media coverage is a great way to drive brand awareness for the company and traffic to the websites. Media coverages provide great third-party validation for the company. Stories about new products or services, company culture, or even industry thought leadership are great drivers for readers who may haven’t heard of the company before and want to learn more.
17. Post reviews and testimonials
Reviews and online testimonial aggregators dominate traffic and SEO. Customers are increasingly looking at testimonials and reviews to gauge the customer experience. Focusing on these efforts will build credibility.
18. Collaborate with another brand to tap into their audience
For non-competing brands that share the same or a similar target audience, collaborating can be a mutually beneficial strategy to tap into new audiences. By partnering with these brands, you can leverage their existing audience and increase traffic to your website by reaching a more significant, potentially untapped audience.
Collaborative efforts can take various forms, such as co-creating content, cross-promoting each other’s products or services, hosting joint events or webinars, or endorsing each other’s brand. These collaborative initiatives expand your brand’s reach and foster trust and credibility among the shared audience, leading to increased website traffic and potential conversions.
19. Add an FAQ section
People usually have many related questions when researching a topic. But it is impossible to answer all the questions and weave them naturally into the content. It is adding an FAQ section at the end of your article. That can help the content rank for long-tail keywords and increase search traffic.
20. Influencers
Collaborating with influencers can be a powerful strategy to drive traffic to your website. By partnering with influencers, you can leverage their reach and engagement to promote your brand through various means, such as discount codes, referral links, authentic reviews, and exciting giveaways.
This increases brand visibility and taps into the psychology of consumers, who are more inclined to make purchases or avail services from organizations that have garnered positive word-of-mouth recommendations. By harnessing the influence of well-respected individuals, you can attract more potential customers to your website and boost conversion rates effectively.
21. Content Transformation
Convert the blog posts into alternative formats, such as ebooks, videos, infographics, or podcasts. By doing so, more people will have access to the content, increasing readership and generating interest, ultimately driving more traffic to the website. Additionally, this conversion will provide convenience for users as they can easily consume the content across various platforms and devices.
22. Internal linking
Internal links link other pages on your site; visitors are more likely to become brand enthusiasts when they continue to other pages. You can create an internal link by using similar content and similar topics. It boosts the site’s credibility on search engines, increasing the likelihood of a conversion.
23. Community Building
Building a community of brand enthusiasts is a highly effective strategy for consistently driving traffic to your website. By creating dedicated spaces such as a Facebook group, Twitter chat, or LinkedIn Group specifically targeted to your followers and customers within the industry, you can foster a sense of belonging and provide value to your audience.
These community platforms serve as valuable sources of information, networking, and discussion and as a means to drive traffic back to your website. By strategically linking relevant content and resources within the community, you can encourage members to visit your website, explore further, and contribute to the ongoing growth of your online presence.
24. Academy and knowledge base posts
Incorporating educational content into your websites can effectively increase the traffic of the websites by developing courses, certifications, or informative posts that match the target audience’s needs. It adds videos, certification courses, and knowledge base articles to answer the question of the target customers and readers.
25. Content repurposing
Repurposing old content can be valuable to drive ongoing traffic to your site. Take a well-performing blog post and repurpose it into a video, leveraging the popularity and engagement it has already garnered. Consider transforming a successful podcast episode into a detailed blog post on the same topic. By leveraging content that has already proven to resonate with your audience, you can continue attracting and engaging visitors to your site, ensuring a sustained traffic flow.
Bold Solutionz for getting more search traffic to your website
Several SEO techniques can help you get more search traffic to your website. Here we have highlighted just a few that can help you rank higher and increase clicks. Please speak to our experts at Bold Solutionz to determine how to increase your website’s search traffic.
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16. Social share buttons
Social share buttons are links that make it easier for readers to share content on social media. When readers become promoters of the content, the traffic will increase. Theses are some quick tips to get started: