IN THIS BLOG
IN THIS BLOG
If you thought there was no difference between a landing page and a home page, this article defines the key differences and when to best use each page. Many new digital marketers are under the misapprehension that a landing page and homepage serve the same purpose.
Business owners, who attempt to execute their own digital marketing strategies, are especially vulnerable to this misstep. Your homepage may be the first page your visitor sees, but that does not make it a landing page.
What is the Difference Between Landing Page vs. Homepage
Some of the essential differences between landing pages and homepages are that the homepage has navigation, is the front page of your business website, and promotes more browsing within your website.
Furthermore, the traffic to a landing page comes from your marketing; its single goal is to get the user to take action. On the other hand, your home page traffic can come from several sources.
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What are the Key Benefits of Landing Pages
Your landing page has a different purpose to your homepage because you use it to mostly collect contact information from your users in exchange for something or to make a sale. For example, the resources you offer could be a free trial, an eBook, registration, enrollment, membership, or newsletter. There are several benefits to having a landing page for your marketing campaigns:
1. Increased Conversions
A landing page is targeted since it directly ties back to an offer. It is the next step to providing value upfront, encouraging visitors to provide their information in exchange for a reward. The idea of the landing page is to separate it from the business webpage and send customers to it from social media advertising to supply their contact details. A targeted landing page converts leads from targeted traffic more efficiently than a webpage.
2. Provide Additional Insights
Creating several landing pages with segmented offers allows you to track the topics that convert more. It also gives insights into your audience’s interests for future campaigns. Additionally, the data collected will enable you to create personalized campaigns on your audience’s preferred platform.
3. Grow your Email Subscribers
In exchange for the content obtainable on your landing page, you’ll naturally ask users to provide their email and name, helping to grow your email subscriber list. In addition, you now have more information to send out personalized follow-up emails (and even thank them for taking your landing page offer) since they have shown an interest in your services or products.
4. Better Testing and Metrics
Use your landing page when you want to get creative. You can test out major changes with your audiences before implementing them elsewhere on your website.
Furthermore, a product-specific landing page also allows you to measure metrics about your business goal. Some metrics that give you clear insights into its performance include conversions on the landing page and from which sites your conversions come.
5. Add Context and Brand Value to Your Offer
You can skip a landing page by adding a chatbot, but it’s not the same. A landing page allows you to add more context and content to help conversions. Furthermore, your well-designed landing page increases brand recognition and helps nurture future leads, especially when it makes an excellent first impression.
What are the Key Benefits of a Homepage
Your homepage is your online shop front that is open 24/7, meaning that visitors can find you from anywhere at any time. On it, you must make a good impression and establish your business identity.
Take advantage of the opportunity provided by your homepage’s visibility to use its unlimited ways to prove your business credibility, define your purpose and show your brand by adding straightforward navigation and keeping it updated and modern. The better the user experience (UX), the better your website will attract and impress.
How to Create a Landing Page for my Website
Choosing the proper landing page format will make all the difference to your marketing campaign. With it, you want to encourage visitors to try a free trial, buy your product, or leave their email.
1. Pick The Right Type
Depending on your objective, you must choose the right landing page type. Whether you want to be persuasive and create a Squeeze Page or want a Lead Capture Page, make sure to give your audience the information that will convert them into leads by defining your landing page goal before working on its creation.
2. Create the Right Page Flow
The best format for a landing page is to keep it on one page, even if you need to break your content into pieces. Visitors hardly ever read to the bottom of a landing page, so keep all the significant bits, like your CTA, above the fold.
3. Preparation
A landing page may be less complicated than your homepage, but it must include the correct information and meet your goals. Tell your audience exactly how your product or service will help them in clear language. Remember to include an eye-catching headline and a direct and brief CTA.
Capture your audience’s attention by providing visuals, either in the form of graphics, images, and videos. These all work well, but you must avoid cramming too many visual elements that will confuse your audience. People love to share offers, so add social media buttons for even more exposure. Simplicity works best, but find a way to create a connection with your audiences.
4. Never Forget to Test
Get your landing page perfect by testing all its elements. You can also create several versions to test with your audience and track the metrics, choosing the one bringing the best results.
When Do You Need a Landing Page?
As your prospects move from the top of the funnel by clicking on a social media ad, email, or Google, you want to get them to act by making a purchase, signing up, or registering. One of the reasons you need a landing page and not a homepage at this stage is to ensure they don’t meet with tons of distractions found on a home page when they land there.
How Bold Solutionz can Create High-Yielding Landing Pages for Your Business
Creating the perfect marketing campaign takes time, and your landing page plays a significant role in converting those leads. Bold Solutionz understands the importance of capturing every lead. Our strategies include measuring and testing to create unique and customized landing pages, ensuring the success of your marketing campaigns.
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