The most powerful way to ensure your business has made a mark in the digital world is when you search it on any browser, and your website appears in the top results of Google or another search engine.
The real questions here are:
How do we make this happen? How do I drive traffic to my website to make it popular?
Here are 8 SEO hacks to improve your search ranking:
1.Back it up with Backlinks
One of the most important factors that Google considers while ranking your website is backlinks. Getting enough backlinks is always a bit of a challenge. Wonder why?
The competitor’s website has more trusted links than your own website. It simply means your website isn’t authoritative enough. To ensure your website is doing a good job, you need to use tools like Arefs that can help compare your domain ranking.
2.The Key is Keyword Research
Google’s search algorithm decides what each page is about and what the queries it is answering are. To have a successful keyword plan, you need to study the data, understand the popularity behind each keyword and optimize it accordingly in your content to ensure you have a successful keyword-optimized website.
Below are the places where Google will first check your website:
- Page Title
- Page URL
- H1 tag and subheadings
3. Content Game Must be Strong
Simply adding the keywords in the title and subheadings won’t suffice. To gain a better ranking, you need to adapt to long-format content. The main goal is that users get answers to the exact query they are looking for. Nothing is more frustrating than browsing multiple websites to find the answer. With a longer format, you also get the freedom to insert all the relevant keywords, which makes it easier for Google to rank your website. Successful pages don’t rank for just one keyword but for thousands of variations of that particular word. Always identify your main keywords, look for your competitor’s websites and conduct a competitive analysis regarding their content length and authority meaning. Is someone with similar content length performing better? What is the cut-off length of their content?
4. Search Intent Keywords
Customizing the page based on the user’s search query is the best way to generate traffic to your website. Search-Intent keywords help you understand the customer better. They just type the keywords to gain the most credible information about that product/service. For example, if a person is searching for the best umbrellas, they have just typed the keywords “best umbrellas” and will be redirected to websites offering the best deals. The customer can then decide to click on the link based on their requirements. There are primarily three types of searches:
- Navigational: People searching for a particular website are directed to it.
- Informational: People trying to get answers to their queries: “How to make a paper airplane”?
- Buyer Intent Keywords: People trying to find the best deals for the product or service they seek.
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5. Low Bounce Rate
It isn’t a good sign if a user doesn’t spend enough time on your website. Either they are having trouble with the user interface or not liking the product. A bounce rate means how quickly a person leaves your website. This is considered to be an important factor in determining the success of your website.
A high bounce rate indicates the user bounces off your website too quickly. You can use tools like Google’s speed test site to assess the loading time of your webpage. You must change your hosting company if it is less than 500 ms. As per Google and Pingdom, for every 1000 visitors your site receives, 70 visitors leave without visiting another page if it loads in one second.
Two reasons why your website speed is slow:
- Overuse of Plugins and Apps: A lot of websites have plugin options that do offer better functionality. However, it impacts your website’s load time, ultimately leading to a bad user experience.
- Usage of Large Images: If the images are too big in size and are not compressed on the website, it affects the load time, leading to just displaying the ‘written content’ on your website.
6. Site Structure
Internal links within your website announce authority to your website’s internal pages to search engines like Google. This would mean that the inner pages will be neglected if you don’t have a proper website structure. It is key that you link your website’s important section on all your website’s key pages. If you only link it once, it isn’t considered to be important as per Google. The more clicks a particular page gets, the better it will rank. It is necessary to have the important pages appear after three clicks from your homepage.
Tips to improve the structure:
- Set your site based on the hierarchy: Work on creating a wire-frame that will take each user on a journey
- Get more internal links: Mention the important content and interlink it to other important sections of your website. You can even insert advertisements with the relevant keywords, which can help increase keyword visibility, thereby improving your SEO ranking.
7. Make it the way Google Wants It
Use tools like Google Search Console to understand how Google expects your web pages to be and what elements are mandatory. Don’t disrupt the element’s hierarchy; if the order of your titles on a page go from H1 to H6, don’t interchange H2 with H4. It needs to be in the structure that Google wants so that it can rank your site well. One must leave the developer lens behind as that can forge their vision, and they may make the site as per their vision and not the way Google expects it to be. Make it the way Google Wants It
8. Avoid Duplication of Content
One needs to be mindful of linking content. Google does not like the same content being displayed on all the linked URLs. For instance, if your website offers a doctor-prescribed mattress, this will go under both health and wellness sections; thus, creating a separate landing page for each category makes sense. What causes an issue is when each category forms a separate page for the mattress. That just means duplication, which irritates Google and affects your website’s ranking.
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Meet your SEO buddy! At Bold Solutionz, our main aim is customer satisfaction, which can only happen if your website is all the way at the ‘TOP.’ With our marketing wizards, we aim to do just that. From designing the wireframe to creating backlinks and refreshing page content, we are the experts and can truly help you transform your website’s rankings. No matter the stage at which your business is, we will scale up and deliver the best search rankings for your business. Contact us today to become the most searched website and establish your digital presence.
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