As a small business owner, CRM software can help you to organize your sales and other operations while helping you grow your customer base and keep track of existing customers.
Customer relationship management (CRM) software are multi-tasking tools that help you with customer service and marketing. Without a CRM, you would need to manually keep track of everything, meaning a lot of wasted time. In today’s blog we’ll discuss the top 10 CRM tools in 2023.
Advantages of a CRM System for Your Small Business
A good CRM can help give you a competitive edge, but not all CRMs are ideal for small businesses. These are the advantages of even a simple CRM for your small business in 2023:
- A positive customer experience that nurtures existing customers
- Nurturing leads
- Avoid errors by keeping your teams updated and connected on one platform
- Detailed analytics and sales forecasts make for better business management
- All customer details available on one centralized database
- Ability to segregate customers through various criteria
- Automated business processes that save you time and money
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Top 10 CRM Tools For Your Small Business
The best CRM for your small business will depend on the features required, your customer base, the software you intend to integrate, the scalability needed, the expertise of the person using the CRM, and your budget.
From the hundreds of CRMs available to you, these are the 10 CRMs we consider best for small businesses in 2023:
1. Salesforce
Salesforce is a cloud-based CRM with advanced features and platforms that can address every aspect of your business’s customer relationship management. These include your digital advertising, SMS messaging, and email marketing, helping you with every stage of the customer journey. It also connects to other Salesforce tools for a complete business solution.
Unfortunately, it has a steep learning curve and no free version, making it the ideal tool for a complete CRM solution and unlimited scalability. You can get the Essentials Salesforce plan for $25 per month for up to ten users when paid annually.
2. Hubspot
Hubspot is one of the most known customer relationship management platforms. Its free CRM provides strong features, including contact management for up to a million contacts and emails marketing capabilities.
Hubspot is the ideal CRM for small businesses relying heavily on email to communicate with leads and clients. With Hubspot, you can track if and when clients open their emails. Hubspot’s free plan has unlimited data storage. However, you must move to a paid version if you want more automation and integrations for other cloud-based platforms. Add-ons start from $50 per month.
3. Semrush
Marketing teams and agencies can take advantage of the free CRM from Semrush that allows them to manage their customer data on one platform. With Semrush, team collaboration is a dream and provides essential data. However, this CRM tool works best for digital marketing agencies and businesses based on an agency model.
4. Insightly
Insightly’s Business Intelligence (BI) features give businesses valuable insights into their sales data and performance. The modern CRM is simple to set up and integrate, making it scalable and an excellent collaboration tool for teams and milestone tracking. Insightly provides workflow automation across various steps. You can input customer data quickly, even when on the move, with its sidebar Chrome extension. It is ideal for managing your sales pipeline and projects on one platform.
The Plus Plan is their most basic plan without advanced features. You pay $29 per user per month when billed annually.
5. Pipedrive
With Pipedrive, you can manage leads, track communications, and organize your sales effectively with its intuitive user experience. Besides an easy-to-use interface, the CRM has 275 apps, integrations, and 24/7 support.
As a solid CRM, Pipedrive provides several core features, including visualizing your whole sale process.
The Essential plan starts at $12.50 per user monthly, but you won’t get the security features of the Enterprise plan.
6. Bigin by Zoho
Zoho CRM has created Bigin, a more lightweight and easier CRM suitable for small businesses. Therefore, you get all the essentials of a solid CRM without the complex functionalities and steep learning curve required by Zoho and other corporate CRM solutions. Unfortunately, not all its integrations are Android-compatible. A free plan is available if your business needs are basic, and the Express plan costs $9 per user per month.
7. Capsule
With Capsule, you get loads of features even on its free plan for up to 250 contacts. With it, you can keep everything in one place as you build strong customer relationships and tailor the CRM to fit your business. Capsule is ideal for a company transitioning from a simple to a more advanced CRM to enhance cross-team collaborations.
8. Keap
Keap makes automating your email and marketing easy, saving you many work hours. The all-in-one CRM solution is scalable and customizable with a user-friendly interface. It is the ideal email marketing tool but is pricy at $79 for one user per month on its Lite plan.
9. Agile
The all-in-one CRM from Agile is a cloud-based SaaS service with many features, integrations, and support. It has an automated pipeline system and is an affordable CRM compared to its functionalities. However, agile does have a free version that allows up to 10 users to use CRM to sell, market, and serve like a Fortune 500 company.
10. Engage Bay
If you’re looking for a comprehensive CRM plan for your business, no matter its size, then Engage Bay is affordable. It comes with several essential sales and marketing tools that allow you to automate fully and manage your CRM from one interface. You can use their free tool for up to 250 contacts, but expect to pay quite a bit per user for its more advanced plans.
Bold Solutionz and Your CRM Management
At Bold Solutionz we can help you take your CRM to another level as we tailor it to meet the needs of your small business. We’ll provide you with our recommendations and get your business started up (or improved) with a CRM system. Let’s increase your sales, simplify data and more! Contact us to find out more.
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