When looking at digital marketing, email marketing continues to shine very brightly. There are several benefits to email marketing, but its effective reach and high ROI (return on investment) makes it a highly lucrative marketing solution.
The beginning of email communication started in 1971 when Ray Tomlinson sent out the very first email. Then, it was just a series of numbers and letters. Tomlinson’s contribution included adding @ in email addresses.
The first commercial email went out in 1978 when Gary Thuerk, marketing manager at Digital Equipment Corp, wanted to inform clients about the release of a new product. Since then, email marketing has changed the way of communications and has become an effective marketing tool since people check their emails several times a day.
Let’s delve in a bit further and find out more about the benefits of email marketing:
What is Email Marketing
Besides its role as a digital marketing tool, email marketing is also considered direct marketing. Your company can use email to promote services and products or to make them aware of offers. Including this powerful tool in your digital marketing can build brand awareness, keep customers engaged, boost sales, and help build relationships. Mail marketing does all this while also creating lead generation.
One of the greatest fears of most businesses is that customers hate receiving spam emails. Therefore, it’s essential to ensure that the emails any company sends out are informative and provide value to help achieve all its benefits.
Businesses working on a limited marketing budget should know that email marketing remains very affordable to create and maintain.
Not sure Where to Start with Your Email Marketing Campaigns? We can help!
New and existing businesses can have difficulties with the know-how of email marketing campaigns. We’re here to help put an end to your worries. Contact us today to get started. We can’t wait to help you achieve your business goals!
How Can Email Marketing Help All Businesses
When deciding on the best internet marketing for your enterprise, here are the top 5 benefits to expect:
1. Personalized Marketing
Your choice to adopt an email marketing strategy depends on your company’s needs—for example, lead generation, brand awareness, sales promotion, sales, customer re-engagement, etc.
Personalizing emails lead to a 62% open rate, reveals one report. But on the other hand, 96% indicated to researchers that the emails they receive are either too promotional or have irrelevant information. Of those, 68% say they delete emails, 54% unsubscribe, and 29% say these emails make them less likely to proceed to purchase.
The conclusion from these statistics indicates that customers want businesses to know them better. Therefore, brands need to use their data to create hyper-personalized emails to make their brand stand out in an over-competitive market.
By using hyper-personalization, a business can achieve more than pleasing its customers but manage to get cost efficiency from email campaigns.
Therefore, the more targeted an email campaign, also known as segmented email marketing, the more leads it generates. In addition, hyper-personalization creates 50% higher click-through rates (CTR).
2. Easy to Track
Several metrics make it easy to track an email marketing campaign and measure its achievements. Those that your business needs most include delivery rate, bounce rate, open rate, click-through rate, and unsubscribe rate.
Your email marketing tools make it easy to record these metrics, allowing you to adjust your email marketing campaigns accordingly.
3. Customer Engagement
One of the main benefits of an email campaign is its visibility and ability to engage customers. Consider these statistics, whereas only 2% of your Facebook followers will see your posts, 90% of emails reach their designated inbox. Therefore, the more attractive your email information, the more people notice your emails.
Use personalization, new product information, exciting subject lines, guides, and other topics that interest your audience, making it more likely for them to open your emails. Interestingly, one study found that emails with high image content have lesser CTR.
Emails can also help you earn the reader’s trust, which leads to conversions, so transparency is essential. You can add social media links, encourage customer feedback, and user-generated content.
Researchers have even found the best days to send promotional emails – Tuesday works best; otherwise, try Thursday.
4. Optimized ROI
Email marketing drives conversions better than all other marketing (including display advertising and popular social media platforms), making it the most effective marketing channel to increase your company’s ROI by up to 4200%. Therefore, for every spend of $1, you can expect a yield of $42.
Therefore, getting the most out of your email marketing with a more personalized and targeted approach is critical.
5. Reaching More Customers
Finally, mobile phones have made it easier for emails to reach more customers since they can open them from anywhere at any time. We know that 60% of people see their emails on their mobile devices, and they see them almost immediately.
Best Email Marketing Tools
The best email marketing tools provide templates, automatically send emails to your subscribers, track them, and provide you with data. They can also help you increase your audience and segment your lists. Finally, these tools can make your marketing efforts more impactful by combining your marketing channels.
Mailchimp remains one of the best overall marketing tools, while MailerLite is easier to use by those less experienced.
Hubspot is a powerful all-in-one marketing suite used by many professional marketers, and Moosend is an affordable option for smaller enterprises.
Why Email Marketing Works
Email marketing targets your audience on a platform they visit several times daily. Did you know that email users outnumber those of all other media? Yes, 4 billion users in total, making them more than the combined users of Facebook and Instagram.
Furthermore, even users on the go can access their emails, thanks to their mobile devices! Therefore, we don’t need to add anything else about email marketing’s relevance to all businesses in every industry.
Take advantage of email marketing benefits for your business!
Email marketing allows you to reach a target audience for fewer cents effectively with a personalized and targeted approach. Since most people check their emails several times daily, you can effectively use email marketing for your business today. If you don’t have the know-how or enough time to start and maintain your email marketing campaign, outsource it to us at Bold Solutionz and start seeing immediate results.
Book your Free Consultation with Our Team of Experts Today!
We help you build and grow your business today with our range of digital marketing services led by industry experts. Take advantage of services and achieve your marketing goals