Most businesses use social media marketing to increase website traffic and create broader brand awareness for their products or services. Facebook remains one of the most popular media platforms, but marketers also use YouTube, Instagram, Twitter, LinkedIn, Pinterest, and the newer TikTok to reach their prospects and audience.
What is Social Media Marketing
Social media marketing falls within the digital marketing domain, helping your business leverage the influence of popular social media networks to help it achieve its marketing and branding goals. However, there’s more to it than creating business accounts and sometimes remembering to post on them.
Social media marketing requires having a strategy and measurable goals. These include well-maintained and optimized profiles where you regularly post things representing your brand and are relevant to your audience.
After posting your stories, whether pictures or videos, you need to engage your audience’s comments and monitor your content shares and likes. While doing all this, you must monitor your reputation while following everything that can help build your brand’s community, including using influencers to help you.
Finally, there are two forms of social media marketing – organic and paid. With paid social media marketing, you don’t rely on shares and likes but pay to show your posts to a broader base of targeted users.
Need help with keeping track of all Social Media KPI’s? We can help!
It gets difficult to put together a social media plan and ensure improvement in website traffic. We’re here to help put an end to your worries. Contact us today to get started. We can’t wait to help you achieve your social media goals!
What is the Importance of it in this Digital Age
Besides engaging your customers, social media marketing’s importance is that it can help you better understand what they think of your business.
Build Brand Awareness
More than half of the earth’s population use social media daily, making it a great place to increase your brand’s visibility to existing and potential customers.
Thanks to their interactions with your brand, your brand recognition improves significantly.
Cost-Effective Marketing
You can sign up and create a profile for free on all social media platforms, allowing your business to save money from its marketing budget. Even if you decide to use paid advertising, it is much cheaper on social media than elsewhere.
Increase Inbound Traffic
With social media marketing, you can give your inbound traffic a boost that extends beyond the circle of your loyal customers. Growing your audience equates to getting more feet into your store, whether at a physical location or online. The more you increase your traffic, the faster you grow a community.
Gain Market Insight With Social Listening
When you want direct customer feedback, social media is the best place to listen to them. You can see what they like and dislike about other brands and your business. Their feedback allows you to improve in areas where you are deficient and act on the weaknesses of your competitors.
Keep Track of Your Marketing Efforts
It is easy to track key performance metrics (KPIs) with the tools provided by social media. Here you can gain insights into audience engagement, people reached, leads created, and the number and customers acquired.
How to Choose or Know the Best Platform for your Business
Some interesting social media statistics you must know:
- Worldwide, the average person spends 2.29 hours on social media daily.
- Over 70% of those with a positive experience with a business on these platforms recommend them.
- Facebook users typically click on 12 Facebook ads every month.
- 81% of consumers research products and services on Instagram.
- When a business responds to a tweet on Twitter, it creates a positive impression on 80% of its users.
- YouTube has 1 billion hours of watch time daily.
- Pinterest has over 300 million monthly users who love to share.
- 80% of people drive business decisions on LinkedIn.
- TikTok users engage without other distractions at a rate of 46%.
The above information makes selecting the accurate social media platform for your enterprise easier. However, here are some more tips to help you choose the best platforms for your industry and audience:
Understand Your Business and Target Audience
LinkedIn is more suited to B2B marketing, whereas Pinterest and Instagram are great for visual content. Meanwhile, YouTube and TikTok users enjoy engaging video content. All social media marketing platforms make it easy for users to share their content, helping spread the word about your business.
Now you need to learn more about your audience. For example, which platforms do they spend more time on and why? What time do they browse these, and what content do they want? Finally, do they follow someone, and why?
Define Your Goals
Once you understand your target audience, you must define your business goals. These are usually to drive sales, boost brand recognition, offer customer service, or entertain.
Defining your objectives makes it easier to decide on the best social media platform. For example, if you want to use social media for customer support, Facebook and Twitter are great for direct communication, whereas Instagram and TikTok will drive sales.
What To Expect From a Platform
Understand how each platform works and the type of content that you need for it to get the most out of them. For instance, short video content and great images work well on Instagram, whereas YouTube will work better for long, informational videos.
Keep Watching the Market and the Competition
No, we don’t mean you must copy what your competition is doing, but keep a close watch on them and the market to see what new trends you may have missed. Also, it helps you to have better insight and make informed choices.
How to Create the Correct Social Media Marketing Strategy for your Business
Not every business has the same social media marketing strategy, but here are some things they should have in common:
- Good knowledge of their audience
- Decisive brand identity goal that they convey through their content
- Maintain a consistent voice and have a structured content strategy while maintaining spontaneity
- Keep an eye on analytics to support an informed strategy
- Retain regular posting without omitting to keep up with trends and news, and engage their audience
- Always maintain accurate profiles
- Use an inbound approach to promote the business organically
Let Bold Solutionz Do Your Social Media Marketing for Your Business
Putting together a social media marketing plan and maintaining your strategy requires dedication. Your resources will include a lot of time and quite a bit of your marketing budget, so you will want to ensure that you use these wisely.
At Bold Solutionz, we have the expertise to help you choose the best platform/s for your business goals and target audience. In addition, we can advise you or help you to maintain an active posting schedule that ensures you attain your social media marketing goals.
Finally, we help you keep track of all your social media KPIs and report back to you, making sure that you are aware of any required adjustments.
Let’s prioritize your social media marketing today since every business needs it to improve site traffic and expand its reach.
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